Advertising (a simplified definition)
/ˈad-vər-tīz-iNG/
noun
Advertising is making your offer known (because if no one knows about your offer, no one can buy from you). Most people sell a thing, and no one knows about it.
You need to make your offer known—by advertising it.
Even though there are technically four ways to advertise an offer, only 2 are effective and efficient and work for any type of business:
- Posting Content: Telling many people you know; works as long as you have a huge follower base on social media, lots of newsletter subscribers, and / or decent ranking on Google for relevant keywords
- Running Ads: Telling many people you don't know; always works as you can laser-target people already interested in what you sell with an offer that resonates with their needs
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Simple Definition of Marketing
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