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The world of advertising is evolving every day. Businesses are always on the lookout for unique advertising platforms and strategies that can give them a competitive edge. Businesses actively engage with internet marketing services, which can help them devise cutting-edge online advertisement strategies to get a foothold in their markets in such a competitive economic environment.
There are many different places to advertise your business online. However, it is essential to remember that no business is the same and what works well for one might not work so well for the other. Online marketing has become highly attractive for business owners as it yields faster results at a competitive advertising budget. You can create several ad campaigns and test them out on different platforms to find the best work for your business. Here are some of the best places to advertise your business online.
Google Search Advertising
Google Search advertising has been around for a while and is currently one of the most prevalent digital advertising forms. Google Search, also known as AdWords, uses a paid advertising model. The model uses keywords and paid ads to match what a user is searching for. The PPC or the pay-per-click model is quite effective and will bring immediate traffic to your business. Google is a giant in the search market, with over a 90% share globally. Such a significant market share enables your ads to reach a broad audience, resulting in more visitors and a better chance of a conversion.
Facebook Ads
More and more businesses realize the benefits of advertising on Facebook. Businesses actively search for professional Facebook ads management services to help them create robust and effective marketing strategies to advertise their products and build a credible brand. If you are not advertising on Facebook, you’re missing out on quite a big market. The benefits of advertising on Facebook are immense.
YouTube
According to a report by the WSJ, viewers on YouTube watch more than one billion hours of YouTube videos every day. This number is set to surpass the U.S television viewership, which shows the tremendous pace at which the platform is growing each day. Such a large viewership can help you advertise your products to a large audience. YouTube’s artificial intelligence and algorithms also provide users with personalized recommendations and related videos for more engagement.
Platforms such as YouTube offer exciting advertisement opportunities to propel your business to new heights. YouTube offers pre-roll ads and in-video ads. Some of these ads allow users to skip the ads after a few seconds, and there are non-skippable ad options. It also offers a TrueView discovery model that is based on pay-per-click. Non-skippable ads are based on a pay-per-user impression model.
LinkedIn Ads
LinkedIn is another social media platform created to provide businesses and business professionals a chance to connect and communicate. LinkedIn ads offer you a chance to connect to other businesses to promote your products; if you operate on a B2B model, then LinkedIn can provide you with an opportunity to expand your business horizons.
However, it doesn’t mean that you can’t use it for business-to-consumer (B2C) advertising. LinkedIn ads offer a variety of formats. You can opt for homepage sponsored content, in-mail messages, and much more. Professionals looking for business solutions often find LinkedIn ads to be quite helpful. It can be a great platform to showcase your business solutions and products.
Instagram Ads
Instagram is another important platform that can be used for effective online business advertising. Facebook owns it, so you get the same level of highly customized targeting and tools for your ad campaigns. It is one of the fastest-growing social media platforms in the world. It is more graphics-oriented, so make sure you use images and videos to showcase your products and services. Instagram ads come in various forms, such as carousel ads, single video ads, slideshows, and much more.
Another valuable way to utilize Instagram for effective marketing is to partner with influencers to promote your products and services. These influencers have a high reach, and their pictures and videos containing your products can reach a broad audience. However, consider that these influencers may charge hefty fees to showcase your products. The more their followers and popularity, the more they charge for advertisement.
Amazon eCommerce Platform
Hire The Best Internet Marketing Company in FL
You can make the most of these platforms by hiring expert digital marketing services in Florida. If you’re on the lookout for such a service, then it is hard to look past SMARTER LINKS MEDIA, one of FL’s best internet marketing companies.
We host a team of experts who understand how to get the best results through diligent analysis and optimizations on a wide range of social media marketing and management tools, including Facebook, Instagram, and Google Ad management, website development, and content marketing services.
Our services are pretty affordable, and we will go above and beyond in creating robust strategies that help improve your online business presence. Companies looking to broaden their spectrum of potential leads are encouraged to see our diverse range of services here.
