Top Benefits of a Responsive Web Design

A user shopping on the mobile

The digital world is overly aggressive. Therefore, to stay competitive and a step ahead, you need to deliver the ultimate user experience to your customers. And this is precisely why online business owners are investing in responsive websites.

A responsive site has a fluid design that provides the optimal visual experience across devices and platforms. Let’s dig deeper to understand the many ways in which a responsive design can benefit your business.

Top Benefits of a Responsive Web Design

Google Prioritizes Responsive Sites

Google gives a higher ranking to websites with responsive designs. Hence, a responsive design is as important as quality content to rank high in the top SERPs (search engine result pages). Google loves responsive designs for many reasons, such as it has one URL and the same HTML on all devices, thereby making it more efficient for Google to index the site.

Besides this, with a responsive site, business owners can avoid the issue of duplicate content. And because of this, there is no negative impact on the search rankings.

Excellent Web Browsing Experience

It’s said the first impression is the last impression. And we couldn’t agree more. Indeed, this holds true for website browsing too. If your potential customer fails to enjoy browsing your site the first time, they will never return. You can’t expect the site users to zoom and shrink their screens depending on their device to access your site. They are likely to give up and bounce off in such a scenario. And that’s definitely something you don’t want.
Did you know that:
  • 53 percent of the mobile users bounce off a website if it takes longer than 3 seconds to load
  • 5 percent of the site visitors leave because of the lousy navigation and poor web browsing experience
However, if you invest in a responsive site design, you don’t have to worry about this. As mentioned earlier, responsive designs are fluid. They are compatible across screens and devices. So, whether your first-time site user visits your site from a desktop, or a smartphone, they will enjoy an excellent web browsing experience.

High Conversion Rate

With a responsive design, you can deliver a consistent and superior user experience across all devices (desktop, tablets, and smartphones) which is key to converting new customers. Needless to say, a single secure website not only looks professional on all platforms but also makes the site visitors less frustrated. Statistics show that a superb UX design can boost your site’s conversion rate by 400 percent. That’s huge!
So, what are you waiting for? Get a responsive web design today. Contact us for a free estimate.