The digital world is overly aggressive. Therefore, to stay competitive and a step ahead, you need to deliver the ultimate user experience to your customers. And this is precisely why online business owners are investing in responsive websites.
A responsive site has a fluid design that provides the optimal visual experience across devices and platforms. Let’s dig deeper to understand the many ways in which a responsive design can benefit your business.
Top Benefits of a Responsive Web Design
Google Prioritizes Responsive Sites
Google gives a higher ranking to websites with responsive designs. Hence, a responsive design is as important as quality content to rank high in the top SERPs (search engine result pages). Google loves responsive designs for many reasons, such as it has one URL and the same HTML on all devices, thereby making it more efficient for Google to index the site.
Besides this, with a responsive site, business owners can avoid the issue of duplicate content. And because of this, there is no negative impact on the search rankings.
Excellent Web Browsing Experience
- 53 percent of the mobile users bounce off a website if it takes longer than 3 seconds to load
- 5 percent of the site visitors leave because of the lousy navigation and poor web browsing experience