3 Big Benefits of Joining & Participating in LinkedIn Groups
Are you looking to connect with professionals in your field from around the world? Welcome to the world of LinkedIn Groups because joining groups aligned with your industry and career aspirations is the #1 best thing you can do to elevate and grow your personal brand.
It allows you to interact, get access, and connect with like-minded individuals and need-to-know experts. It's also the only to share and gain valuable information, insights, and experiences.
If you're looking to build credibility for yourself or your business, it's definitely time to leverage LinkedIn Groups to improve your brand.
Benefits of Joining LinkedIn Groups
Here are the top benefits of joining LinkedIn Groups:
- Increased Exposure
The quality of contacts you get on LinkedIn is way far and beyond better than those from other social media channels.
A well-moderated group connected to your field / industry will also have a diverse range of people (many of whom you may have never ever thought about, much less reach).
This is one of the biggest benefits of joining LinkedIn Groups—getting in front of your full target audience.
The group will be full of people outside your direct connections, whose opinions are important to the growth of your brand and your business.
Remember, this is the place where you can ask questions, seek feedback, and participate in conversations regarding anything in your industry.
Pro Tip #1: Always contribute to your groups and provide value before asking for help.
Pro Tip #2: Providing value is the best way to find partners and sell to people on LinkedIn Groups (works 1000x better than pitching because people will naturally seek help from someone wanting to help 💡).
- Leads, Leads, Leads
Posting regularly and consistently on LinkedIn Groups is the best way to build professional credibility and solidify your industry expertise.
People turn to these platforms for guidance and support from industry leaders (which is why you never ever want to come across as someone only interested making in a sale).
Once you've earned a reputation as someone with expertise that's willing to help others even if there's nothing immediately in it for you, you can leverage the power of LinkedIn Groups for lead generation and referrals.
- Content Reach (it goes waaaay far and deep on LinkedIn Groups)
One of the biggest and best benefits of joining LinkedIn Groups is the ability to target posts to individual audiences on individual platforms.
In doing this, you'll know your content reaches the right people who want to see it and that said, you can reach out with specific messaging for future employers, colleagues, prospects, and even existing customers using this one platform.
Remember, Anything Worth Doing is Worth Doing Right
Posting to LinkedIn Groups can be a task and a half for anyone that already has plenty on their plate (or doesn't have adequate experience to do this quickly and get the benefits of doing it right, ASAP).
Making sure the content resonates optimally within each group and is posted at the right instance requires time, effort, and diligence.
Like many things Digital Marketing, it's part art and part science... which means if you want to get things done right and done quickly by someone who's already done it successfully over and over again, then you'll need to hire someone outside to do it.
This is what we do (all day every day)
Our social media strategists source high-quality articles for our clients and post them to relevant groups from their profiles each and every week so that their engagement levels stay healthy and they're always top-of-mind with their audience(s).
You can learn more about our popular LinkedIn service and if you have any questions, we're always available when you click the Support link at the upper top right part of the page (see screenshot below).
Ready to expand your professional network and get an inside look at your industry to thrive beyond expectations?
Start joining relevant LinkedIn Groups today!