Mobile Content Marketing: How to Leverage Mobile to Grow Profits
Every thriving businesses today has a killer mobile content marketing strategy in place. Period.
If you also want to win in the modern digital world, you must adopt a mobile-first approach to content marketing.
By 2025, the number of smartphone users in the US will reach approximately 312 million.
It makes no sense to use the power of mobile devices as marketing platforms.
This begs the question: Is your website, social media, and email content suitable for mobile users?
Mobile content marketing is about ensuring your content is formatted, optimized, and engaging enough for the mobile audience.
With several people consuming content on the go with mobile devices, you should focus on providing a seamless and hassle-free experience for them.
Taking a mobile-first approach will help you drive more traffic and conversions and gain an advantage over your competitors.
Let's dive right in to explore how you can leverage the power of mobile content marketing.
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6 ways to supercharge your mobile content marketing strategy...
Creating a mobile content marketing strategy doesn't have to be a big deal‐you have to make your content accessible and readable for mobile users.
What digital marketers usually find tricky is making it more attention-grabbing and engaging.
The following tips will help you ensure your mobile content marketing plan meets, and even exceeds, your expectations.
- Optimize your landing pages
The first step to creating a successful mobile content marketing strategy is to optimize your landing pages by adjusting the content to be easily read on mobile phones.
Remember that mobile phones often require extra time to load a page laden with high-resolution images, videos, and animations.
Modern website designs allow the audience to navigate the site with ease and convenience at a faster speed.
This ultimately results in better customer engagement.
Your work doesn't stop here, though.
You must do regular check-ins and updates to ensure your mobile content marketing strategy is streamlined.
- Keep it short, sweet, and catchy
Ever since Microsoft informed the world that people have an attention span of about 8 seconds, businesses have focused on keeping their content short and appealing.
That said, when creating mobile content, you have to use catchy headlines, interesting statements, and a convincing call-to-action.
Since it's easy for people to get distracted while scrolling on their phones, you have to be great at catching a reader's attention, keeping them engaged, and encouraging them to take exact focused action.
Remember to stick to recommended word counts, since people usually scan posts to see if they're worth reading.
In the first couple of paragraphs, you should present the most valuable information in an engaging way.
This doesn't mean you should throw cold, hard facts and numbers in your reader's face.
Just figure out the pain points and try to offer meaningful advice and solutions.
Once you have the audience's attention, you can go into the details.
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- Use high-quality images and videos
Mobile users prefers content with more high-quality videos and images.
With that in mind, it's more than an excellent idea to add visuals to your posts. People love visuals!
As with most things, this needs to be done in moderation because too many images or videos can be overwhelming for a reader.
Too many can also overshadow the message you want to put across.
In summary, when creating your mobile content marketing strategy with visuals, make sure you choose high-quality images and videos that reflect your brand's personality, values, and mission.
It'll help make your messages more relevant and powerful.
- Use stats
The best way to drive your points home is by using statistics.
Facts and figures tell your audience that your content is reliable, well-researched, and vetted.
Adding relevant quotes from well-regarded and respected personalities is also a good practice because it keeps readers engaged.
Pro tip: When possible, present your stats, quotes, and facts in the form of infographics to make it easier for people to grasp the information quickly and easily.
- Take advantage of local content
One of the biggest benefits of mobile content marketing is that it increases local traffic for your business.
A recent study revealed that 18% of local smartphone searches result in a purchase with a day.
On the contrary, only 7% of non-local searches convert into a sale.
Additionally, people often have a local intent when searching for a product or service on their mobile phones.
This is why localized content is #1 in the mobile marketing world and as evidenced from the name, localized content targets a local audience.
Here are a few things you need to keep in mind when creating such content.
Topics: Before creating a post, you'll want to ensure it aligns with the local interests, needs, and expectations. To find all this out, use Google Alerts to see which topics are trending in a region. Google Analytics is also an important tool in this regard. It gets you the location of visitors, so you can select appropriate topics to create personalized content for them.
Keywords: Look for local key words and phrases that people use to find the goods and services you sell, aren't so competitive that they're untouchable, and perform well on search engines. Use these key word and phrases to boost your content's visibility by [naturally and intelligently] adding them throughout the post (as well as to your meta details and ALT tags for added benefit).
Map Listings: Google Maps is a great choice because its API allows you to integrate your content into the map listings and arguably more important, map listings are almost always listed at the very top of the search engine results pages which means everyone who searches your keywords will end up seeing your website before anyone else's.
- Announce special offers
You must understand what mobile devices offer to make the most of your mobile content marketing strategy.
Since people have their smartphones with them at all times, mobile marketing is a huge opportunity for your business.
Also, encourage prospects to share their details like their names and email addresses with you to send them notifications about the latest offers and promotions in real-time.
You can also create mobile-friendly vouchers and discounts that people can access with just a click.
Another great idea is to create mobile barcodes that customers can scan at the store to get discounts.
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Promoting your business can be simplified with solid mobile content marketing. With proper planning and execution, you can generate brand awareness and attract people who would love to know more about your products and services.
If you need help leveraging mobile to grow your profits, we are here to lend our expertise. Visit our services page and learn how to get started.
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