7 Reasons You Should Hire a Content Marketing Writer
Knowing your business inside out is one thing but conveying your message on the website with clarity and confidence is another thing altogether.
This is where a content marketing writer comes in.
Even if you have a knack for writing, you might not be in a place to commit so much of your time and dedication to writing high-quality, engaging content that drives traffic and resonates with your audience.
Most entrepreneurs delegate content writing tasks to a skilled pro writer who can win their audience's hearts with persuasive content.
This is why Hubspot reports 78% of business orgranizations have a team of 1 to 3 content specialists at any given time.
If you're serious about growing your customer base and establishing your brand as a market leader, you need the services of an expert content marketing writer who specializes in your niche.
Having walked in the shoes of a digital marketing manager writing content in-house and working as a dedicated professional content marketing writer for other companies, I'm going to give you a few convincing reasons to hire a dedicated writer with an understanding of behavior, marketing, etc.
7 Benefits of Hiring a Content Marketing Writer
A content writer helps improve brand awareness and expand your business reach by translating your knowledge and passion into clear, compelling messaging that leaves prospects curious, interested, and wanting to learn more about how you can satisfy their needs.
Here's what a content marketing writer brings to the table:
- Improves Your Online Reputation
A lot of people just getting into the business world are tempted to do their own copywriting.
This is almost always a BIG mistake.
If you're in this boat, ask yourself the following questions:
- Can you write content in a way that's conversational and friendly but authoritative, grammatically correct, professional but still easy for a child to read, and free of those errors that make you look "Mickey Mouse"?
- Can you afford to create unique, relevant, and highly engaging content regularly?
- Do you have an in-depth understanding of content marketing and know where to start?
- Will your copywriting not compromise your efficiency on other critical business tasks and decisions?
If the answer is "no" to any of these questions, hiring a content marketing writer is your best bet.
These experts know how to attract leads and convert them into loyal customers through writing. They'll devise a surefire content marketing strategy and use the right words, tone, and writing style to woo your audience based on your business's unique vision and goals.
Ultimately, your business will earn an excellent reputation for quality, attention to detail, and consistency and stand out from the competitors.
- Provide Journalistic-Level Research
The best content marketing writers possess incredible research skills. Every claim in their pieces is verified for authenticity.
You can expect a content writer to:
- Research the current market to determine your target audience's pain points, needs, interests, and demographics
- Identify your competitors, assess their brand positioning, and recognize the content gaps that you can fill
- Learn about your products and services and understand how they're different
Once the writer has all the answers, they'll align your content development strategy accordingly to ensure your brand is synonymous with valuable, relevant, authoritative content.
- Yield Real-Time Results
Professional content writers aren't just great wordsmiths.
They know how to get your business to climb up the search engine rankings.
They create content to convince people to take desired actions (call you, book an appointment, buy your product or service, etc.).
Most importantly, a professional content marketing writer has advanced SEO knowledge, which helps get the right kind of attention from search engines and the people looking for the exact products and services you sell.
These experts have a way of evoking an emotional response in the audience.
This ultimately helps your brand establish a deeper connection with prospects, setting you apart in the crowded industry.
- Address a Wide Range of Content Needs
Expert content writers boast an exceptional writing portfolio.
They're skilled at creating winning content for your website, blog, and social media channels.
Whether you need an informative blog post, attention-grabbing press release, or an engaging email newsletter, you know you can trust them to bring their A-game.
You can discuss what specific purpose you want a piece to serve, and the writer will take care of the format, argument, and language.
Moreover, they'll craft the perfect call-to-action to get prospects to trust your business and buy from you.
- Help Save Time and Efforts
Think of all the time you'll need to write a solid blog post.
Now, think of what else you could be doing instead of writing that blog post.
One of the biggest reasons all forward-thinking entrepreneurs hire content marketing writers is to free themselves to focus on more critical business aspects.
By outsourcing the writing task, you can invest more time, energy, and dedication into strategizing for your business, leading your team, generating more sales, and satisfying your customers.
- Manage a Consistent Posting Schedule
Professional content marketing writers know the importance of meeting deadlines.
They'll carefully execute your content marketing strategy to drive great ROI.
The best experts plan blog posts and other content pieces in advance and follow a strict posting schedule to ensure your business doesn't miss out on any opportunity.
Moreover, they keep all team members on the same page to work towards shared goals.
- Serve as the Ideal Marketing Partner
Hiring a content marketing writer gives you a new set of eyes.
They may help you see things from a new perspective and provide various marketing assets to take your business to the next level.
The knowledge, insights, and expertise they bring to the table may help you connect with your prospects on a deeper level.
Bottom Line... If You're Still Reading, You Know It's Time to Hire a Professional Content Writer!
A successful website goes beyond pretty colors and intersting images.
The meat of a website is it's content and if you want Google to see you as an authority, and if you want people to trust you enough to do business with you online, you need a professional content writer (but you know that already).
With the right content, you'll capture your audience's attention, develop rapport, and get the specific results you want.
Whether you need compelling content for your website, blog, email drip campaign, product descriptions, email newsletter, Google ads, or social media platforms, our content marketing services will help you attract new customers and retain the ones you already have.