If you want to improve your content marketing but don’t want to dedicate time and resources to it, then outsourcing content creation is an excellent way to get started. According to CMI, over 70% of companies now hire someone to handle their content marketing efforts, and for a good reason. Content development agencies provide businesses with the tools to have engaging, conversion-oriented text on their socials and websites that meet modern industry standards.
It’s not enough anymore to dish out content regularly; customers are now more likely to convert into sales if they find your content engaging, retentive, and convincing. After much research into the field, several strategies have been set in place to help businesses achieve steady revenue online, ones that content marketing agencies are experts at. If you’re on the fence over whether your content should be in-house or outsourced, here are some factors to consider when making an informed decision.
1. Save Time
One of the main reasons businesses choose to outsource content creation is that they don’t have time to do it themselves. Aside from writing blog posts, they also need to research and promote content marketing on various platforms. This is nothing short of a full-time job, and it’s best to let an expert draft well-researched and engaging content.
Focusing on your core activities will allow you to make the most of them. This may mean working on strategy or dealing with other vital tasks. While still having full control over the content creation process, you can focus on other business areas.
While it may seem easier and cheaper to produce content, this strategy is rarely the best choice for most businesses. Instead, stick to the activities that are most beneficial for your business.
2. A More Streamlined Posting Schedule
Even if you’re still working on content in-house, there’s a limit to how frequently you can publish it. You may feel like churning out content, emphasizing quantity and not quality. Unfortunately, content creation that’s mainly focused on superficial topics isn’t going to have much impact on your audience or sales.
If you want to increase the frequency of blog posts while not compromising on their quality, it’s next to impossible unless you’re willing to hire a team of writers. Through an outsourced content creation service, you can scale up as needed.
4. Greater Flexibility
Having a full-time writer on your marketing team may give you some advantages, but it can also mean that you’re stuck with this person for a long time. With an outsourced content creation service, you can hire more or fewer writers whenever you need. Or, you can experiment and try a different tone of voice.
Sometimes, it’s not ideal to hire a full-time writer all year long. Instead, using an outsourced content creation service to scale up production when needed gives you the flexibility you need to keep your content fresh, engaging, and convincing.
5. Fresh Ideas And Varied Viewpoints
An experienced content creation agency will consistently pitch you ideas on how you can make your web and social media copies fresh and choc-full of keywords that will propel your site to the front page of Google. You’ll also be able to share your ideas and experiences with the content creation process.
Through an outsourced content creation service, you’ll be able to introduce new ideas and fresh perspectives to your content marketing efforts. Writers and other content producers have worked for different clients and can bring valuable experience and knowledge to the table. They can also forecast trends in the industry and come up with new ideas when stuck for content.
It’s also easy to lose enthusiasm for a particular topic when working on it day in and day out. By hiring a pool of other writers, you’ll always have fresh ideas and inspiration to keep you going.
6. Efficient, Streamlined Content Generation
Getting content produced and published faster and more efficiently is one of the most beautiful things about outsourcing. Good content marketing agencies have a team of seasoned content producers who can produce high-quality content for you.
For time-sensitive projects, such as creating blog posts for a certain topic, you can work with an outsourced content creation service to have them done within a few hours. Since content development agencies typically have tons of experience writing about just about anything, they can work quickly.
Get The Best Content Creation With SMARTER CLICKS MEDIA
While outsourcing content creation opens up a multitude of different opportunities for your business, it’s important to pick the right one. An ideal content agency should be diversely experienced, motivated, and willing to understand your business from the inside out.
If you’re looking for an agency that can provide you with just that, SMARTER CLICKS MEDIA is here to help. We host a team of experts who understand how to get the best results through diligent analysis and optimizations on a wide range of social media marketing and management tools, including Facebook, Instagram, and Google Ad management, website development, and content marketing services.
At competitive rates, we’re providing high-quality services that help companies gain a substantial edge over the competition in their digital presence. Companies looking to broaden their spectrum of potential leads are encouraged to see our diverse range of services here.