Are Brochures Still Powerful?

Marketing Channels
Digital marketing and the various digital marketing channels have taken the world by storm. Today we spend most of our lives online, so it makes sense for businesses to actively invest in procuring digital marketing effectiveness rather than working on old-school techniques.

But what if we tell you that brochures have not lost their old-school charm despite living in the digital era? Yes! Believe it or not, this little traditional marketing technique has not lost its effectiveness.

In fact, according to data analytics, 85% of people find new businesses by reading brochures even today. So in many ways, while having a close competition with other marketing channels, brochures are still running and probably have a long way to go.

5 Reasons Why Brochures Are Still Effective

Here are five reasons why despite many more far-advanced marketing channels existing today, it hasn’t taken a toll on how effective brochures are:

1)A Budget-Friendly Marketing Medium

Brochures are incredibly budget-friendly. Given the assumption that print media is not as effective for marketing as online marketing – it has played into reduced demand for print media like brochures. Hence, it is a cost-friendly marketing medium for small businesses that can’t afford a grand marketing scheme.

2)Will Stay With the Audience for a Long

While your online marketing schemes are fleeting, a printed brochure stays for long with the potential customer. The hard copy can easily be handed over or dropped off at people’s homes, and it can remain there for as long as they dispose of it. Naturally, this plays in favor of marketing because it will grab their attention as long as it is there.

3)A Chance to Explain Things in Detail

Online marketing techniques have become extremely fleeting, especially after platforms like TikTok promote short-form content. 10 seconds is all you get to grab a potential customer’s attention which leaves no space to explain to them what exactly it is that you do. With brochures, you have enough space and time with a chance to explain things in detail, put down bullets and let your audience know about your business.

4)Various Distribution Channels

Online marketing is reserved until the audience logs on, uses the digital media channels, and comes across your advertisement. However, brochures are not limited to a single distribution channel. They can be handed over, dropped off, mailed, placed on kiosks, etc.

5)A Face of Established Authority

While it is easy, effective, and increasingly common for a brand to have an active online presence, you rarely see them handing out brochures. Precisely, that’s why brochures are synonymous with established authority for a brand. If a brand has brochures and is willing to talk in detail about their brand, they are not afraid to invest in their customers.

In Conclusion

While printed brochures have yet to lose their charm, adding them to your company’s marketing arsenal effectively diversifies and reaches more people. In fact, you can also extend your brochure content to your online marketing channels.

If you are looking for a reliable, customer-centric digital marketing service, check out Smarter Clicks Media. We work towards all-encompassing digital marketing solutions so that your brand doesn’t go unnoticed by customers. Let’s bring your brand ahead – connect with us today!