If you’re creating a comprehensive digital marketing strategy for your business, then advertising on Facebook should be at the top of your list. The platform has become a go-to avenue for businesses to promote their products and reach a wider audience. Facebook has evolved since its inception. It has become a platform that allows for marketing your business.
As more and more businesses rely on advertising on Facebook, many companies are now looking for professional Facebook ads management services to help effective marketing. If you are not advertising on Facebook, you’re missing out on potential customers who can help your business grow. An internet marketing company can help you create a robust and efficient advertisement strategy to fulfill your organizational goals. Let’s look at some of the benefits of advertising on Facebook.
Effective Way to Drive Traffic
Facebook is arguably the largest social media network in the world. It boasted more than 1.8 billion daily active users across the globe in the last quarter of 2020. Such a large audience allows businesses to advertise and market their products to a broad audience. Advertising trends have changed, and companies are shifting away from traditional forms of marketing and focusing on digital ads.
More than 50% of total advertising spend in the US was spent on digital mediums such as Facebook. The acquisition of Instagram in 2012 has enabled Facebook to capture an even larger audience. Facebook ads now reach a more extensive consumer base with different demographics. Combining these platforms will allow your business to be seen by countless users. It is a great platform to drive traffic to your website, and there is a chance to convert those visitors into leads.
Customizable Ads & Audiences
Apart from reaching a wide audience, you can create customizable ads on Facebook that will help you reach your targeted audience. You can create custom audiences for every marketing campaign. These audiences are highly customizable as you can target users by their age, location, interests, hobbies, and a lot more. This makes it easier to target potential buyers.
Facebook offers plenty of customization abilities and is highly flexible regarding the types of ads you want to create for your intended audience. Since your ads are also shown on Instagram, you can create customized ads to reflect your business brand. The platform’s customization ability will allow you to create and experiment with different formats and placements.
You can find effective combinations that yield the best results and use them for your future marketing campaigns. Finding the right strategy takes some time and effort, but it is all worth it at the end of the day!
Set-Up and Results
Once you get the hang of the Facebook Business Manager tool, everything becomes a whole lot easier. However, the initial set-up and getting your first ad up and running is relatively easy. Also, you’re potentially targeting a 1.8 billion active user base, which allows you to get faster results. There has been a considerable increase in social media usage, and many consumers are swayed by what they see on platforms such as Facebook.
You’d be missing out on many customers if you don’t plan to advertise on Facebook, as it is one of the world’s most influential social media platforms. Having the right digital marketing mix and having Facebook at its center will undoubtedly put you in good stead and help you capture a broader audience that won’t be possible on any other means of marketing.
Compared to other marketing strategies and platforms, Facebook is a lot affordable. Advertising on radio, billboards, and T.V can eat up a significant chunk of your marketing budget. You may end up spending thousands of dollars in the hope that your marketing message reaches your intended audience. Also, you’re not in control of who sees your ads and whether they’re your intended audience or not.
On the other hand, Facebook allows you to create customizable ads that reach your intended audience at an affordable price. Also, you’re in control of who sees your ads. You can potentially spend only $10 and reach 1,000 people on the first day of your bank. The benefit of targeted advertising is that you can reach your potential customers without spending significant sums of money.
Tracking and Measuring
You need to know the value you’re getting for the money you’re spending on advertising. Advertising on Facebook will help you track and measure your ad performance. You need to install Facebook pixel to your website as it will help track and measure the results. This brings us to the question of what we need to track to gauge our marketing campaign’s performance.
It depends on your business-specific marketing goals when it comes to tracking ad performance. If you are running a brand awareness campaign, you might look at the number of people who have seen your ad and the times your advertisement was shown. Reach and impressions are essential in such a campaign.
On the other hand, if you aim to drive traffic to your website, you need to look at metrics such as cost-per-click ratio and click-through rate. These metrics will indicate how well your ads performed in reaching your intended audience. Furthermore, if you want to know how well your ads did in driving sales, you need to see things such as cost-per-results, conversion rate, and the return on ad spend.
Get Professional Facebook Ads Management in Doral with SMARTER CLICKS MEDIA
To get the most out of your paid advertising on Facebook and elevate your business to new heights, it is essential to get the help of professionals who can guide you in making an effective Facebook ads strategy. If you’re looking for such professionals, then you can’t look past SMARTER CLICKS MEDIA. We are one of the best Facebook ad marketing services in Florida that can help you with all your marketing goals.