A Guide to Content Marketing Services for Businesses (2021)
82% of digital marketers admit that content marketing strategies play a HUGE role in the success of their branding campaigns—it's almost 12% more than the previous year.
Data-driven advertising and consumer-centric content continue to be the undisputed heavyweight champion of the digital marketing world.
With this in mind, startups and mid-sized businesses have to elevate their online marketing game in the coming quarter.
The right creative content marketing services for businesses can help you:
In other words, great content paves the way for fantastic business opportunities.
- Generate better leads
- Keep online current and prospective audiences engaged
- Reach a wider target audience at a lesser price
- Boost your Return-of-Investments (ROIs)
It doesn't matter if you are getting started or interested in revamping your content strategy and style.
Learning how content marketing services for businesses boost your brand presence can help you monetize your advertising efforts.
Read on to take your first step towards a new and improved content strategy.
The Basics: What is Content Marketing?
Content marketing refers to a holistic process of planning, creating, and sharing marketing content online.
B2B and B2C companies rely on online platforms to achieve this feat.
Popular platforms in this category are website content, business blogs, social media channels, podcasts, and press releases.
Alternatively, you can use content marketing strategies to share media via traditional offline sources like billboards, magazines, pamphlets, vehicle advertising, etc.
There are infinite advantages to developing personalized content for your brand starting with greater brand awareness, higher consumer engagement, and better sales.
Consequently, consumer-focused content allows you to cultivate meaningful relationships with your target audience and investing in a multi-channel content marketing plan will improve these benefits for your business.
Best Content Marketing Services for Businesses in 2021
Businesses that create a diversified content marketing strategy manage to keep up with the needs of today's "always-on" audience.
This can be through impromptu purchases on your e-commerce website, exciting giveaways on your social media pages, or step-by-step tutorials on your official blog.
Each interaction draws leads into your sales / relationship funnel and closer to your ultimate goal of making the sale.
The interactions also create a positive sales cycle for consumers who have already become a part of your online community.
Let's look at the best content marketing services for businesses:
- Website Content
We all know it, but it's still worth mentioning, 1st impressions create a lasting impact on new customers.
That's why you can no longer treat your website like a business card.
Tech-savvy consumers want to learn all they can from virtual tours and want to see product inventories and availabilities online before they ever step into a real shop.
For most e-commerce models, quality website content becomes the only point of contact with your target audience (besides social media accounts).
Therefore, website content needs to have relevant information and details about:
- Your company's goals
- Services you provide
- Your products' purpose communicated through detailed product / service descriptions
Presenting the above information in a precise but personable format will help you connect with your audience better.
You do this through catchy headlines, actionable call-to-action buttons, visual imagery, and video content (for the part of your audience that prefers consuming video over reading text).
These elements pique your customers' and potential customers' interest and focuses them from your product pages to making the purchase.
Need help creating great content that sells more products and services? Click here.
Need a new website that positions you as a leader in your space and makes people want to buy from you? Click here.
Need help improving and making updates to your website? Click here instead.
- Social Media Marketing
Social media marketing has become the queen of content marketing services and businesses that use these interactive spaces to direct interested clients to their official websites are quickly becoming BIG winners.
A captivating social media content strategy that resonates with your audience compels viewers and followers to stop mid-scroll and answer your call.
You can easily do this by announcing sales, organizing giveaways, sharing snippets of an upcoming podcast, giving virtual company tours, and a lot more.
The most effective techniques blend promotional content with user-generated stories, behind-the-scene posts, and viral challenges to keep the audience enthralled, intersted, and engaged.
Need help strategizing, creating, and setting up a social media profile for your business? Click here.
Need help posting on social media, or responding to messages through your profile? Click here.
You may already know that inbound marketing directs your target audience from one section of your website to another... what you might not know is that it's practically a neccesity in 2021 and it's great for your website algorithm and sales.
Having an engaging blog will help you achieve this feat.
You can use it to promote new products, share informative industry-based news, and give current and prospective customers real-time insight into your organization.
In these cases, your primary purpose remains to prove how your brand goes above and beyond to resolve real-world issues for your audience.
Need help creating great blog content to help sell your products and services? Click here.
- Paid Ads
Paid ads are like virtual billboards.
Just like billboards, you place them in strategic positions that are visible to your audience online.
These ads feature enticing content that resonates with your audience and persuades interested parties to survey your website or landing page.
You can use these ad services through search engines (Google Ads) and social media platforms (Facebook Ads and Instagram Ads).
The sponsored content might be costly, but it's the top optimization tactic that offers a 48% uptick in brand engagement.
You can connect with a broader audience by choosing frequently used platforms and search engine phrases to get your word out to the public quickly and efficiently.
Need help creating or running a Facebook Ads campaign? Click here.
Need help creating or running a Google Ads campaign? Click here instead.
- Email Marketing
According to Hubspot, more than 4.48 billion people will have an email account by 2024.
That stat alone tells us we can't discard email marketing (related article: Hotel Email Marketing: 6 Tips for Hotel Managers & Marketers) as a strong and neccessary content marketing strategy that can't be ignored.
The biggest challenge here for most businesses is figuring out how you can improve your open rates, click-through rates, and avoid getting your messaging into your audience's junkmail / spam folder.
Sending personalized subject lines, sharing promo codes, and providing a monthly newsletter creates a positive impact on your subscriber rates and is one of the fastest ways to create relationships with your audience and establish authority in your market.
Obviously, email copy that's value-packed, persuasive, friendly, and user-centric will go a very long way in making all the above happen quickly and nearly effortlessly.
Need help starting up or building a monthly email newsletter for your customers or prospects? Click here.
Ever consider going next-level and setting up an email drip campaign? Click here.
Content Marketing Plan: Hiring Experts for Better ROIs
Though we generally recommend businesses create their own content in-house by someone who really "gets" the brand and the company's vision, we know this is a HUGE pain-point for most businesses.
Many struggle to make a mark on their online audience because they simply don't have the time or skills and end up following cookie-cutter marketing formulas that don't work for 99% of the businesses (anf therefore most likely won't work for you either).
Hiring experienced advertisers for content marketing services can help you break out of this.
You can use these content writing services to:
In short, hiring an effective content marketing service shifts your focus from generalized endeavors to purposeful content marketing plans.
- Create a multi-channel content marketing strategy
- Produce new and engaging, data-driven content
- Track and measure ROIs
- Boost lead generation and conversion rates
- Invest in cost-effective ad campaigns
Despite the ever-evolving changes in the marketing world, the primary principles of digital marketing remain the same.
Businesses thrive on creative content marketing services that infuse your brand's goals with consumer interests.
Collaborating with a team of experts that know how to connect with your audience via a data-led approach, ensures that your efforts never miss a target.
Moreover, it allows you to put out fresh content that inspires and resonates with your audience to generate interested leads which eventually become clients and repeat customers.